A héten két gyártó is módosította objektívjeinek árát. A Sony után a Pentax is jelentős emelést hajtott végre. Az okokat egyelőre nem lehet tudni, de a két gyártó termékei az USA-ban hamarosan sokkal többe kerülnek majd. A hazai árakat egyelőre nem érinti az emelés, mivel az Európai Unióban az árak (egyelőre) nem változtak. Sony objektívek új árai az USA-ban:
| Model | 2011. szeptember | 2012. áprilistól | változás | |
| SAL1635Z | $1,899.99 | $1,999.99 | $100.00 | |
| SAL1680Z | $849.99 | $999.99 | $150.00 | |
| SAL2470Z | $1,799.99 | $1,999.99 | $200.00 | |
| SAL24F20Z | $1,299.99 | $1,399.99 | $100.00 | |
| SAL85F14Z | $1,499.99 | $1,699.99 | $200.00 | |
| SAL135F18Z | $1,599.99 | $1,799.99 | $200.00 | |
| SAL70300G | $899.99 | $999.99 | $100.00 | |
| SAL70400G | $1,799.99 | $1,999.99 | $200.00 | |
| SAL35F14G | $1,399.99 | $1,499.99 | $100.00 | |
| SAL300F28G | $6,299.99 | $6,999.99 | $700.00 | |
| SAL100M28 | $749.99 | $799.99 | $50.00 | |
| SAL1118 | $699.99 | $799.99 | $100.00 | |
| SAL135F28 | $1,299.99 | $1,399.99 | $100.00 | |
| SAL14TC | $499.99 | $549.99 | $50.00 | |
| SAL16105 | $649.99 | $699.99 | $50.00 | |
| SAL1650 | $699.99 | $799.99 | $100.00 | |
| SAL16F28 | $899.99 | $999.99 | $100.00 | |
| SAL18250 | $599.99 | $649.99 | $50.00 | |
| SAL1855/BQ | $199.99 | $219.99 | $20.00 | |
| SAL20F28 | $649.99 | $749.99 | $100.00 | |
| SAL20TC | $499.99 | $549.99 | $50.00 | |
| SAL2875 | $799.99 | $899.99 | $100.00 | |
| SAL35F18 | $199.99 | $219.99 | $20.00 | |
| SAL50F14 | $399.99 | $449.99 | $50.00 | |
| SAL50F18 | $149.99 | $169.99 | $20.00 | |
| SAL50M28 | $529.99 | $599.99 | $70.00 | |
| SAL85F28 | $249.99 | $299.99 | $50.00 | |
| SEL18200 | $799.99 | $899.99 | $100.00 | |
| SEL24F18Z | $999.99 | $1,099.99 | $100.00 | |
| SEL30M35 | $249.99 | $279.99 | $30.00 | |
| áramelés nélkül: | ||||
| SAL18200 | $549.99 | $549.99 | $0.00 | |
| SAL1870 | $179.99 | $179.99 | kivonva | |
| SAL30M28 | $199.99 | $199.99 | $0.00 | |
| SAL55200/2 | $199.99 | $199.99 | $0.00 | |
| SAL70200G | $1,999.99 | $1,999.99 | $0.00 | |
| SAL75300 | $249.99 | $249.99 | $0.00 | |
| SEL16F28 | $249.99 | $249.99 | $0.00 | |
| SEL1855 | $299.99 | $299.99 | $0.00 | |
| SEL50F18 | $299.99 | $299.99 | $0.00 | |
| SEL55210 | $349.99 | $349.99 | $0.00 |
Pentax objektívek új árai az USA-ban:
Model |
Régi ár |
Új ár |
| DA 14mm | $699,95 | $949,95 |
| DA 15mm Limited | $509,95 | $649,95 |
| DA 21mm Limited | $509,95 | $649,95 |
| FA 31mm Limited | $989,95 | $989,95 |
| DA 35mm | $169,95 | $219,95 |
| DA 35mm Limited Macro | $539,95 | $699,95 |
| FA 35mm | $475,95 | $475,95 |
| DA 40mm Limited | $339,95 | $499,95 |
| DA 40mm XS | $249,95 | $249,95 |
| FA 43mm Limited | $569,95 | $569,95 |
| FA 50mm | $359,95 | $359,95 |
| D-FA 50mm Macro | $459,95 | $559,95 |
| DA* 55mm | $639,95 | $799,95 |
| DA 70mm Limited | $544,95 | $699.95 |
| FA 77mm Limited | $784,95 | $784,95 |
| D-FA 100mm Macro | $599,95 | $849,95 |
| DA* 200mm | $959,95 | $1.199,95 |
| DA* 300mm | $1.124,95 | $1.399,95 |
| DA 10-17mm Fisheye | $519,95 | $649,95 |
| DA 12-24mm | $699,95 | $699,95 |
| DA 16-45mm | $339,95 | $399,95 |
| DA* 16-50mm | $799,95 | $1.499,95 |
| DA 17-70mm | $479,95 | $599,95 |
| DA 18-55mm | $145,95 | $195,95 |
| DA 18-135mm | $429,95 | $529,95 |
| DA* 50-135mm | $849,95 | $1.599,95 |
| DA 50-200mm | $209,95 | $249,95 |
| DA 55-300mm | $349,95 | $429,95 |
| DA* 60-250mm | $1.295,95 | $1.999,95 |
